Branding Your Email
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Submitted by Kay Rosenthal PhD, RN-Guest blogger, EPNRC Volunteer

Branding Your Email

Are you familiar with branding your email as a concept?  If not, check out mailchimp, sigbop, constant contact, verisign, brandmymail, cantaloupe, network for good, vertical response to name a few services that are available.  Just search Google and read on.

Here’s an example from Constant Contact that is informative.  Note: I’m not trying to sell you anything.  I just wanted to give you an example.

Here are six tips from Constant Contact:

“1. Add your logo

You can easily upload and store your logo in your Constant Contact account. Make sure to position your logo at the top of an email you send out so that it’s one of the first things people see when they click to open.

2. Customize your colors

You don’t have to guess which colors fit your brand. Tools like Color Cop for PC users, or Digital Color Meter for Macs, allow you to pull the RGB or Hex value of the colors on your website or in your logo. You can then enter these values into your Constant Contact account and we’ll provide the colors that match.

3. Use consistent fonts

When choosing fonts for your emails, it’s typically best to keep things simple. Using too many different fonts can make your emails look messy and distract readers from the message you want to get across.

4. Add visuals

Your email should have an eye-catching image that pulls the reader in and makes them want to pay attention. One of the best places to find photos that help with branding will be on your social media sites.

Constant Contact customers can integrate their accounts with Facebook and Instagram, and easily add photos to the emails they send out.

Choose photos that help people get to know, like, and trust your business — like photos of your staff, products, or loyal customers.

5. Include relevant links

In addition to the links you include for people to take action on your emails, (shop online, donate, register, etc.) you should also include links to places like your website and social channels so that people can connect with you beyond the inbox and learn more about what you have to offer.

With an email template, you can easily add social media buttons that link directly to your FacebookTwitterLinkedInPinterest, or Instagram accounts.

6. Find your voice

This one can take a little practice, but as you continue to send emails on a regular basis you really need to think about the “voice” you use in the messages you send out.

After all, your brand isn’t just about the look of your messages; it’s also reflected in the content that you write.

Take a look at some of your recent emails. Are you using a consistent voice that’s reflective of the type of service your business offers? Does it sound like it’s coming from you, or could it be mistaken for an email from any other company?

Finding your voice will help your emails better connect with your readers and strengthen your brand in the process.”

For the full article by Ryan Pinkham’s Jan 4, 2017 titled, How to Brand Your Emails So That You Look Like a Pro in the Inbox please go to https://blogs.constantcontact.com/how-to-brand-your-email/

P.S. Send me an email so I can check it out! K

 

 

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