The Current and Future State of Nonprofit Philanthropy
Submitted by Kay Rosenthal PhD, RN-Guest blogger, EPNRC Volunteer
Jill Lancaster, Executive Director of EPNRC, shared an email with me that she got from Keilah Keiser. Keiser works with universities across the country to help distribute their program research, case studies and data visualizations. Keiser shared a resource from the University of San Francisco that I found very interesting as it explains the projected growth of charitable giving, how online donations have created new opportunities for philanthropic organizations, the types of volunteering that is occurring and exciting philanthropic trends to monitor.
For example, did you know that since 1970, charitable giving has risen faster than the stock market? Were you aware that the total contributions are expected to surpass $50 trillion by 2025?
The resource from the University of San Francisco explains the projected growth of charitable giving, how online donations have created new opportunities for philanthropic organizations, types of volunteering and exciting philanthropic trends to monitor.
Nonprofits struggle with the increased need for services although there are limited resources to provide these services. However, there is good news. The University of San Francisco’s academic resource show that fundraising numbers continue to increase, providing nonprofits with new or expanded opportunities. I have shared a few of the highlights from their resource in the hopes that you will be able to leverage these opportunities for optimal benefit. Knowing how fundraising is evolving, and the types of donors to target as well as identifying the best medium for reaching them will help enhance your fundraising efforts.
Highlights of the infographic:
- In 2015 Americans gave $373.25 Billion
- The top 3 recipients of charitable dollars are religion (32%), education (15%) and Human Services (12%)
- Philanthropy projections through 2052 are estimated to be between $21.2-$55.4 Trillion
- Across the nation the most common volunteer activities are: fundraising (25.7%), food collection or distribution (23.8%).
- In 2013, 100 of the largest charities reported receiving 13% more in online donations
*25 of these charities collected more than $10 million each in 2013 from online gifts
- 64.5 Million adults volunteer = 7.9 Billion hours of service and estimated worth of $175 Billion
Trends to watch:
- Donor Loyalty – invest more time in dialogue and in cultivating current donor base
- Crowdfunding- invest in their social media presence
- New Communication Tools- expand employee skills in new media
- Specific Projects Focus- report back to the donors on project progress and outcomes
- Mobile Giving- learn how to make everything mobile friendly
- Modern philanthropy- recognize the distinct mission of large-scale social enterprise.”
Please read the full document at http://onlinempadegree.usfca.edu/news-resources/infographics/the-current-and-future-state-of-nonprofit-philanthropy/
I hope you and your organization can use this information to enhance your donations. Good Luck! K