Are Giving Days Part of Your Fundraising Plan?
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CGD 2013_MasterFinal accounting is now in for this year’s Colorado Gives Day – is your nonprofit getting a cut of the more than $20 million raised through Community First Foundation’s ColoradoGives.org platform?

Giving TuesdayAnd how about Giving Tuesday? Did you see results like Blackbaud clients who reported receiving 90% more in donations on the Tuesday after Thanksgiving this year compared to 2012?

Whether you did or didn’t, now is the time to think a little bit about how one of these days can be worked into your 2014 fundraising campaign calendar.

Colorado Gives Day

Participating in Colorado Gives Day requires registering and setting up a profile page on ColoradoGives.org. Donations are collected through the site (with no processing fees for donations made on the Day) and the Community First Foundation distributes the funds. To register, your organization must be:

  • A 501(c)3 tax-exempt nonprofit organization
  • Headquartered or providing services in Colorado
  • Reporting at least $50,000 in annual revenue or $25,000 in net assets
  • Registered with the Secretary of State with a valid Certificate of Registration and be in good standing

(In addition, private foundations, supporting organizations, places of worship and public safety organizations are not eligible to participate.)

To participate next year, put a tickler on your calendar to visit ColoradoGives.org in March. Informational webinars and a communications tool kit are provided to help you plan and implement activities. You may also want to check out the feedback from Front Range Source with ways to improve Colorado Gives Day emails.

Giving Tuesday

The Tuesday after Thanksgiving has been designated Giving Tuesday much like Black Friday and Cyber Monday for retailers. This celebration of charitable activities doesn’t require the use of a particular fundraising platform and you don’t necessarily have to register (although you can at givingtuesday.org). Even though it is a more loosely facilitated program, resources, ideas and a tool kit are offered.

It’s suggested that you start planning your 2014 activities and reaching out to partners in May. Beth Kanter offers some insight on why this movement can be a capacity builder for your organization.

Have you found other resources to make the most of these giving days? Do you have some lessons learned to share?

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