For those unable to attend today’s workshop “Preparing for Success with Mountain Strong for Nonprofits,” you can download a complete set of the Workshop Handouts. It was certainly exciting to have a majority of the participating nonprofits attend!
Here is a quick recap of the most important things you can do to help ensure your organization’s success with Mountain Strong for Nonprofits (MS4NP):
- Help with donor matching funds
- Engage with communications
- Kick off giving so you have results to report right away
- Switch out their Facebook profile image for the “I AM MS4NP” graphic
- Share your messages, images and stories with their social network
Lead by example so you can share the experience you had and the reaction you received when you did what you are asking your supporters to do. It will make them feel more comfortable doing it themselves.
Find a tangible and relate-able way to show a donation’s impact – a “mission product.” To give donors a reason to give at a certain level. It is much more engaging and will encourage larger gifts.
Consider your own reaction to a generic statement like “How much would you like to donate? $5, $10, $20.” Versus “How would you like to make an impact? You can plant a tree for $5. You can provide a meal and warm bed for a homeless senior for $10. You can send a cancer patient to one day of camp for $350.”
Besides making things tangible, consider including your goal and/or a deadline in your call-to-action. Incorporating a goal gives people something get behind and a deadline provides urgency. Both will help get people to act. (If you have a matching gift with a deadline, it can be especially effective.)
Use the tools and resources we’ll provide in the MS4NP toolkit! We are trying to make it as easy as possible for you with sample newsletter/email copy, key messages, graphics and social media ideas. (We will email a link to the toolkit as soon as it is available to all participating nonprofits. You will then also be able to access it on our Toolkit page.)
To make it even easier on yourself, “Like” and “Get Notifications” from our Facebook page. We’ll keep you up to date with new resources as they are developed and help you keep the momentum going.