Those of us who work and volunteer for nonprofits we talk about the importance of community, collaboration, coordination and partnerships, but when it comes to our donors there is simply no sharing. When the Estes Park Nonprofit Resource Center hosted the National Philanthropy Day in Estes Park (Nov. 2010) I asked nonprofits for their donors list so they could be invited to the non-fundraising event. That did not go over well. So I encouraged nonprofits to invite their “contacts” to this event and still there was resistance.
During a recent conversation with a nonprofit colleague, we talked about donors and this is a very sensitive topic. If this were about keeping personal information private I would agree; however, this is about protecting our donors from others who might take them away. Really? Are we so insecure with the support from our donors that we must keep them from other nonprofits?
Donors give for many reasons and among these are because of the mission and work the nonprofit does. Some donors follow the person and give to an organization because they have connected with those doing the good work. If a donor believes in supporting programs for children and are committed to this, they are not likely to support the Estes Park Nonprofit Resource Center. It simply does not fit for them. If a donor’s interest is nature and is committed to this they are not likely to support senior activities. This is especially the case for donors who budget their gifting dollars or those who have limited resources.
The donor relationship is reciprocal and should be mutual. They support our programs and we keep them informed and continue to do the good work they expect. However, too often we treat our relationships with donors as fragile, tenuous and temporary. If our donors are not committed and interested maybe they should move on (did I just say this?).
So work on improving donor relations, getting them more involved, engaged and committed to your cause.